Ideal reader profile
This ideal reader profile gives an indication as to who my main target audience will be and their lifestyle. My music magazine Bump ‘n’ Grind is of a hip hop and soul genre.
Name: Lisa (female)
Nationality: Nigerian
Lives: London
Age: 18
Occupation: Student with a part time job at Nandos
Studying: Fashion and music at Goldsmiths University
Likes: Socialising on Twitter and Facebook, shopping, clubbing and generally having fun. Listening to music particularly R ‘n’ B, hip hop, soul and occasionally rap
Listens to: ChoiceFm and Kiss100 sometimes too
Designers Lisa wears: Uggs, New Era, Nike, Louis Vuitton and Ed Hardy
Owns a: Blackberry Torch 9800, Laptop and an iPod touch
Name: Kevin (male)
Nationality: Half Jamaican and Irish
Lives: London
Age: 20
Occupation: Student with a part time job at JD Sports
Studying: Photography at Brunel University
Likes: Socialising on Twitter and Facebook, clubbing, meeting up with friends and playing Call of Duty, Fifa12 and many others. Also likes shopping, going to the cinema and listening to music particularly R ‘n’ B, hip hop, rap, garage and house music
Designers Kevin wears: Nike, New Era, Adidas, Gucci, Abercrombie and Fitch and Lyle and Scott
Owns a: Macbook pro, Beats headphones (by Dr Dre), iPhone 4s and a Canon 600d
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