Saturday 8 January 2011

Textual analysis of a double page spread

Textual analysis of a music magazine double page spread
This is a double page spread from Vibe magazine featuring Solange Knowles. As the demographic of the magazine will recognise, the woman posing is an American recording artist, actress and model who is the younger sister of renowned singer, songwriter (amongst others)- Beyoncé Knowles.
The double page spread possesses some conventional traits of a double page spread; however it also has elements that are rather unconventional. The layout of the article via the use of columns is a convention of a double page spread also as they are usually laid out in two to four columns, this double page spread has not broken any rules. Also, the stand first is printed in a large, bold, capitalised font. It is in a grey colour but the subjects name is highlighted by the use of a baby blue colour.
In this article, a different type of drop capital is used. The article starts with the sentence ‘Solange Knowles is an easy target’ which is in bold and capitalised. This is done so that it draws the reader’s attention and makes them want to read more. The use of this hyperbolic statement evokes some emotion from the reader if anything; the reader will be a bit interested.
The singer’s name in the stand first acts as the strap-line as she is the subject matter of the article, thus emphasised with the use of bright blue (a different colour) font colour. The double page spread has a cool, regular, contemporary yet old fashioned look to it. Solange Knowles’ is wearing a bright red dress and the rest of her ensemble is also very eye-catching and modern. The colour red connotes many things both good and bad, but here they connote positives. Danger, hotness and passion (love) are the key things that I think are evident. Solange Knowles’ is someone to look out for so she must be a ‘danger’ to other female singers out there, she is attractive and many men will think so too also the red represents the love she has for music and what she does. She looks directly at the camera, this adds to her sex appeal and it highlights the fact that she is in control.
Nonetheless there is a noticeable contrast with the background and the main image of the subject. The colour scheme of the background is a black and white effect; this makes the singer look traditional and also old-school. Contrastingly, Knowles bold, bright and flirtatious demeanour in the main image of her conveys her fun, sexy and youthful character and music but it also suggests she appreciates music from the past. Demographic that know her will know that this echoes through her music.



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