Image analysis

24/9/2010

Media: Image analysis of the film ‘Made in Dagenham’. 

This film advertisement is very striking, mostly because of the bright colour red used. The centre of attention is a woman who seems to be smiling cheekily and maybe even seductively. These traits could be connotations of the colour red, as red is known to be associated with: love, passion, lust, intimacy and sexiness to name a few. ‘Calender Girls’ and ‘Made in Dagenham’ are both in the same colour- burgundy red. Calender Girls was the film made before Made in Dagenham hence it’s in a smaller size font but ‘Made in Dagenham’ is not only bigger in size but the font is also different. This suggests that the film is bigger and perhaps even better. The simplicity of this ad really makes it work and stand out. The cover lines and the credits are all in the same font as ‘Calender Girls’ and the same colour grey/pale grey are constantly used. ‘Coming Soon’ which is below some of the extra information is also in the burgundy red colour. This makes it stand out, as the time the film is being released is important to the consumer.

In the bottom left hand corner, behind the main model, there are five women, a man and a car. The women are posing boldly and two seem to be holding up a banner that says, ‘WE WANT SE’. The way some of the women are posing provocatively, the mischievous smile on the main models face, the fact that she seems to be rolling up her sleeves and the recurring use of the theme relating to red leaves me with no doubt that the banner must read, ‘WE WANT SEX’.